Winning agencies at the exact moment they're ready to invest in local SEO
The platform that moves local businesses up on Google Maps replaced hours of manual LinkedIn research with signal intelligence — and multiplied its qualified call rate.
Industry
Local SEO
Location
US / Remote
Target ICP
SEO agencies & local marketing firms
Use case
LinkedIn outbound
More qualified calls per month
Reply rate on signal-based outreach
Saved per week on manual research
Buying signals monitored across LinkedIn
The Challenge
The platform delivered results. Finding the right agency at the right moment didn't.
Leapfy's service worked. Local businesses moved up on Google Maps. Agencies saw real results for their clients. The problem was reaching more agencies — the right ones, at the moment they cared most.
Reaching a Head of SEO who just inherited a batch of new local clients is completely different from reaching one who settled into their role two years ago. Without signal intelligence, both got the same message, at the wrong time.
The team spent hours on LinkedIn research per batch: identify the prospects, write connection requests by hand, follow up manually — for a 5% reply rate. The hardest part wasn't the silence. They couldn't tell if the timing was wrong, the message was wrong, or the list was wrong.
They needed to know which agencies were in their buying window — not just which agencies existed.
Four signals that opened conversations
New SEO Manager
Agencies that just hired a new Head of SEO are actively building their toolbox. Everything is still being decided — workflows, platforms, vendors.
65-day windowRankings frustration
Agency owners posting about struggling to move clients up in local search. They named the problem. They just haven't found Leapfy yet.
30-day windowNew local client win
Agencies announcing a new local business client need to deliver results fast. That pressure changes the conversation — they're already motivated.
Competitor engagement
Decision-makers engaging with local SEO content on competitor platforms are evaluating options — open before they're committed to anything.
65-day windowReply rate: before vs. after Sendio
Reply rate (%)
From signal to demo in three steps
Signal detection
Sendio monitored LinkedIn daily for the four signals that predicted when an agency was most ready to invest in a local SEO platform — new hires, pain posts, client wins, and competitor research.
ICP scoring
Every detected lead was scored against Leapfy's ICP — SEO agencies and local marketing firms actively managing client rankings. Only leads that matched both signal and profile made it to the queue.
Signal-anchored messages
Each message referenced the specific signal. An agency that just landed a new local client got a different opener than one that had posted about struggling with rankings. The context was built in.
“Before Sendio, I was reaching the same agency twice a year — once when they were too busy and once when they had forgotten who I was. Sendio catches them the week they land a new local client. That week, the call is easy.”
